GRH Print + Social Marketing

In 2023, Grassroots Harvest hired me to work on a marketing material for their established lines of products.

Rebel Brands (at that time Empowered Solutions) have had well-established presence on the market with their kratom-based herbal drinks and powders. The new goal was to put a messy visual library into a reusable, scalable design system, build marketing material and create additional labels for the new products.

The material shown here is crafted during 2023 and 2024.

Client

Rebel Brands | https://www.grassrootsharvest.com/ | https://grhkratom.com/

Role

Marketing, Label Design

Tools

Illustrator, Photoshop

Two promotional images for GRH Kratom showing various labeled brown packets with capsules and green leaves, emphasizing mood-based kratom blends and Texas-made quality.

Behind the Design

When I took on this project, GRH already had a strong brand identity in place. I focused on expanding the existing visual library through clean, minimal design choices that supported brand consistency. A clinical, medical-inspired aesthetic is used. I've limited myself to white and green to position the product among other health supplements with similar effects.

Various Printed Material
Two roll-up banners for GRH Kratom by Odditeaze featuring Natural Kratom powder packages and slogans about pure single strains and choosing blends based on mood.
Stack of postcards showing GRH Kratom packaging with four blends: Boost, Joy, Relax, and Focus in capsules and powder form alongside green leaves and a Texas-made stamp.

Additional Sticker labels

GRH expanded their kratom product line with new additions. Similar to the existing products, those are as well branded based on the geographic origin and strain. I've used the existing design created by previous designer to expand the product line.

Collection of fifteen Grassroots Harvest kratom capsule labels in various colors, each showing product name, kratom type, weight, dose warning, and a barcode.

Next project

Two hands holding small blue bottles of GUD Tonics herbal elixirs on a sunny picnic blanket with bread, lemon, and lime in the background.Packaging of MIRA Safety CM-7M full-face respirator gas mask with images and technical details on a black textured background.Two packages of Lucy Jane Tangies Delta-9 THC Gummies surrounded by floating whole and sliced oranges and green leaves.Three packages of Seayan recycled microfiber cleaning cloths with colorful sea animal designs and text highlighting 300+ washes and sea protection benefits.Box of Rush Kratom Energy Shots on a black surface next to a metal dumbbell.
Two hands holding small blue bottles of GUD Tonics herbal elixirs on a sunny picnic blanket with bread, lemon, and lime in the background.Packaging of MIRA Safety CM-7M full-face respirator gas mask with images and technical details on a black textured background.Two packages of Lucy Jane Tangies Delta-9 THC Gummies surrounded by floating whole and sliced oranges and green leaves.Three packages of Seayan recycled microfiber cleaning cloths with colorful sea animal designs and text highlighting 300+ washes and sea protection benefits.Box of Rush Kratom Energy Shots on a black surface next to a metal dumbbell.
Two hands holding small blue bottles of GUD Tonics herbal elixirs on a sunny picnic blanket with bread, lemon, and lime in the background.Packaging of MIRA Safety CM-7M full-face respirator gas mask with images and technical details on a black textured background.Two packages of Lucy Jane Tangies Delta-9 THC Gummies surrounded by floating whole and sliced oranges and green leaves.Three packages of Seayan recycled microfiber cleaning cloths with colorful sea animal designs and text highlighting 300+ washes and sea protection benefits.Box of Rush Kratom Energy Shots on a black surface next to a metal dumbbell.

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