Tangies Gummies

Tangies Delta-9 THC Gummies are launched in 2024 under the exiting branding of Lucy Jane. I've created a design for a hanging pouch used as a package.

Client

Rebel Brands | https://grassrootsharvest.com/product/tangies-delta-9-thc-gummies/

Role

Package Design, Promotional

Tools

Illustrator, Photoshop

Two packets of Lucy Jane Tangies Delta-9 THC gummies, each containing five orange-flavored gummies with 30mg THC per gummy, surrounded by floating oranges and leaves.

Existing Branding

When we launched Tangies, Lucy Jane already had established branding and line of vape products, so that was my starting point - I wanted to keep the psychedelic feel the original brand had.

Existing Branding & Products
Stylized black text reading 'Lucy Jane' with a subtle pink shadow on a white background with light wavy stripes.
Two Lucy Jane vape pens and their corresponding white packaging packs labeled Lemon Smasher and Midnight Munchies.

Behind the Design

I maintained the psychedelic, wonky lines that are a signature element of the brand. In collaboration with the marketing team, we expanded the visual library by introducing simple characters inspired by classic cartoons. These characters complemented the existing aesthetic while providing versatile options for future packaging and marketing materials.

Package of Lucy Jane Tangies Delta-9 THC gummies with five orange sugar-coated gummies around it.

The Result

The final design is a playful, attention-grabbing pouch, using cartoon oranges to visually convey the flavor while reinforcing the brand’s whimsical personality.

Stand Up Pouch Template 5x6 inches with front side showing Lucy Jane Tangies Delta-9 THC Gummies packaging, orange background with smiling fruit graphics, and back side showing nutrition facts, ingredients, directions, FDA disclaimer, and contact info.

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