King K Rush Energy Drink

In 2024, I helped develop a new product line under the King K brand. King K Rush is a kratom-based energy drink available in three flavors, each named after a gemstone and paired with a corresponding theme color - Ruby, Emerald, and Diamond. This approach reinforces the royal aesthetic of the existing King K branding.

Client

Rebel Brands| http://kingkkratom.com/

Role

Branding, Package Design, Marketing

Tools

Illustrator, Photoshop

Three open boxes of King K Rush Kratom energy shots labeled Diamond, Ruby, and Emerald on a dark surface.

Behind the Design

The design strategy focused on conveying power, royalty, and masculine energy. The lion was selected as the central visual symbol to communicate strength, dominance, and leadership, while gold foil detailing reinforces the premium, royal positioning already embedded in the King K brand.

Label Design
Three Kratom Energy shot bottles with 100mg caffeine, featuring lion graphics and different color labels: white, red, and green.
Hand holding a small dark green and black energy shot bottle with a gold lion logo.
Hand holding a small bottle of Rush Kratom energy shot above an open box containing several identical bottles.

Display Boxes

Three boxes of King K Rush Kratom Energy Shots in different flavors—Oceanaid, Ruby, and Emerald—with dumbbells blurred in the background.

Promotional material

The marketing visuals were developed using an effect-based approach, focusing on the outcomes the product promises. Visuals centered around fitness, strength, endurance, and peak performance, reinforcing the drink’s energy-boosting positioning.

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Two hands holding small blue bottles of GUD Tonics herbal elixirs on a sunny picnic blanket with bread, lemon, and lime in the background.Packaging of MIRA Safety CM-7M full-face respirator gas mask with images and technical details on a black textured background.Two packages of Lucy Jane Tangies Delta-9 THC Gummies surrounded by floating whole and sliced oranges and green leaves.Three packages of Seayan recycled microfiber cleaning cloths with colorful sea animal designs and text highlighting 300+ washes and sea protection benefits.Box of Rush Kratom Energy Shots on a black surface next to a metal dumbbell.
Two hands holding small blue bottles of GUD Tonics herbal elixirs on a sunny picnic blanket with bread, lemon, and lime in the background.Packaging of MIRA Safety CM-7M full-face respirator gas mask with images and technical details on a black textured background.Two packages of Lucy Jane Tangies Delta-9 THC Gummies surrounded by floating whole and sliced oranges and green leaves.Three packages of Seayan recycled microfiber cleaning cloths with colorful sea animal designs and text highlighting 300+ washes and sea protection benefits.Box of Rush Kratom Energy Shots on a black surface next to a metal dumbbell.

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